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30+ black businesses to support this holiday season

It’s that time of the year again! It seems as if the holiday season starts earlier and earlier every year. If you know me, you know I've been listening to Christmas music since September. The minute temperatures get lower than 70 degrees, I'm queuing up Silent Night by The Temptations. With the slow shipping times created from Covid-19, it’s best that we all get our holiday shopping done as soon as possible this year. Plus, who likes to scramble at the last minute?

For the fourth year in a row, I’m challenging myself to buy all of my Christmas gifts from Black owned businesses and I think my readers should give it a try, too.

Businesses notated with a asterisk (*) are located in the Detroit, Michigan metro area. This list will be continually updated throughout the holiday season.



Started by a fellow Howard alum, Cise's best-selling product is a leather purse with the phrase "Protect Black People". They also sell apparel with the same slogan. Their aim is to use profits to purchase masks and other coronavirus protective gear to donate to nonprofits. They can be found on Instagram and online at

Grace Eleyae

Their tagline says it all, “Modern hair protection that actually works.” They carry silk and satin lined headgear such as hats, turbans, scrunchies, and more. Keep your hair protected with their products now! The perfect gift for the naturalistas in your life. They can be found on Instagram @graceeleyae and online at

Harper Ray Accessories*

This accessories store is located in Southfield, Michigan but orders can be placed online as well at They can also be found on Instagram @harperrayaccessories

Knits by Naima

Based in the DMV, Naima creates knit and crochet accessories for the modern woman. She can be found at her Etsy shop online at

Radical Dreams Pins

A socially conscious brand that creates lapel pins and accessories with a purpose! These social statement pins can be found online at They are perfect for the radical in your life.


The hottest bag around right now! Telfar bags come in a variety of colors. Sign up for their newsletter to be alerted when your favorite color is available to purchase. But act fast! These bags sell out faster than you can blink. Telfar also sells shoes, hats, and belts. They can be found online at


Drenched Swimwear*

I know it’s getting colder and corona has limited our tropical vacations but if you happen to get access to some water, definitely check out Drenched for your swimsuits! They also recently released athleisure clothing. They can be found on Instagram @drenchedswimusa and online at Their store pickup is located in Southfield, Michigan.

Legacy History Pride

This brand is all about Historically Black Colleges and Universities! Started by a Howard Bison, LHP sells out fast, so purchase your products as soon as they go on sale. They can be found on Instagram @shoplhp and online at

Millennia Mogul

Looking for that F*shion N*va replacement? Millennia Mogul is here for you. They offer the cutest styles with affordable prices. They can be found online at


Stoonic is a luxury activewear brand. Their tagline “To be active is to be in style” fits them perfectly! This is great for the athletic woman in your life. They can be found online at and on Instagram @stoonic.

Strictly Sportswear*

My favorite company on this list is owned by my Aunt Kathy and located on W. 7 Mile in Detroit, Michigan, for the past 30 years. They carry apparel and shoes for men and women. Stop by to shop and tell her Semia sent you!

Thank God I'm Fabulous Plustique

This plus-sized boutique specializes in clothes that are sized 1x-3x. They can be found online at

The Detroit Way*

If you’re from Detroit (or Detroit-adjacent), you need to be shopping with The Detroit Way. They offer attractive streetwear in vibrant colors. You can find them online at!

The Royal Boutique*

Local to Detroit, Michigan, The Royal Boutique sells cute sporty outfits for men, women, and kids. They can be found on at

Beauty & Health

Bee’s Beauty Bar and Spa*

This spa offers facials, waxing, makeup, and more! They also offer monthly membership to get all your services in an affordable bundle. Located in Southfield, Michigan and can be found online at

Dream Nails by Kissy*

I highly recommend Kissy to do your nails! She’s been my go-to nail tech for over a year now. Her salon is located in Auburn Hills, Michigan. She can be found on Instagram @dreamnailsbykissy and appointments can be made online at Book fast! When her books open up, she fills up quickly.

Le’Ameka Day Spa*

I highly recommend getting a facial or a wax done by esthetician Paige Jackson. She can be found on Instagram @thewaxpaigee and appointments can be made through the link in her bio. The spa offers multiple other services as well, such as hair and massages. Located in Southfield, Michigan.

Peach Print Fitness*

If you need to get in shape, check out Peach Print Fitness! She offers personal training in Southfield, Michigan, specializing in weight-loss, muscle building, weight training, and more. You can book online at .

Rae Nicole Collection

Rae Nicole sells body scrubs and butters, beard oil, soap, and other spa/skincare products. All products are organic and they specialize in healing African American skin. They can be found on Instagram @raenicolecollection and online at

Teahab Infused Body Products

If you’re looking for essential oil and tea infused skin and body products, look no further! These products are paraben and formaldehyde free. They carry face masks, facial washes, and more! They can be found on Instagram @teahabme and online at


Christen's Cheesecakes*

This Detroit area baker specializes in cheesecakes in all forms! Grab her cheesecake jars or order a full cheesecake for you holiday celebrations today. She can be found on

Graze the Table*

Local to metro Detroit, Michigan, Graze the Table is available for your holiday charcuterie board needs! Angelique can be reached online on


Book Sadie for your holiday parties now! She is local to the Baton Rouge, Louisiana area, however she does travel. She can be found on Instagram @savoredxsadie and online at

Home & Books

Edens Glow Candle Co.

This company sells candles, wax melts, and soap bars. They are all handmade by the company’s owner. Her products can be found on Instagram @edensglow and online at

Irie Essence

Another candle company I love, Irie Essence is based out of Atlanta, Georgia. She sells gel wax candles in beautiful colors and scents for aromatherapy. Check her out on Instagram @irie_essence_ and online at

Mahogany Books

Located in SE Washington, DC, this bookstore believes in social entrepreneurship. They proudly boast one of the deepest inventories of Black books online. Their website is

Plant Economy

Got a green thumb? I don’t. But if you do or someone in your life does, check out Plant Economy. They sell plant products for plant people, including apparel and accessories. They can be found online at

Sankofa Video, Books & Cafe

Sankofa is a sanctuary for Pan-African culture and a hangout spot for Howard University students, located just down the street from the NW Washington, DC campus. Their website is

Source Booksellers*

Located in Detroit, Michigan, this indie bookstore is a unique niche of nonfiction books. They usually have in-person events but due to Covid-19, they have switched their events to virtual. They can be found online at

The Aroma Bin

Another candle company, The Aroma Bin, focuses on creating a serene moment for their customers. They can be found online at


Beautiful Curly Me

This brand sells curly haired dolls for the little curly headed cuties in your life. They also have doll-and-me satin bonnet sets and face masks. Check them out online at

The Fresh Dolls

Another doll brand, they sell a variety of Black fashion dolls. These super cute toys were created by Dr. Lisa in 2009, with more dolls being added in 2017 and 2018. They can be found online at


Chaantrice B.

Everyone wants popping social media for their brand these days! Work with digital marketing strategist Chaantrice B. to get the most out of your brand’s Instagram. She also offers free branding and marketing tips for those on her email list. She can be found on Instagram @chaantriceb and online at

CJW Consulting*

Know anyone looking for a new job or applying to graduate schools? Gift them a new resume and cover letter from CJW Consulting, who specializes in professional development. They can be found online at or on Instagram @cjwconsulting.

Darden Defense and Protection

In this political climate, it is as important as ever to keep yourself protected. Darden Defense and Protection is a firearms training company based in the DC, Maryland, and Virginia area. They can be found on Instagram @dardendefense and online at

Photos by KPG*

Need holiday pictures? This photographer has got you covered! Located in the Metro Detroit area, Kourtni can be booked on her website, and found on Instagram @photosbykpg.


In need of graphic or web design services? Look no further than SightCrafted. This Howard alumnus will bring the vision for your brand to life! They can be found on Instagram @sightcrafted.designs and online at

Thank you to everyone that helped me compile this list! Want your business listed? Direct message me on Instagram or Twitter, @fairygoldmuva. Let me know if you’re accepting the challenge of buying all your holiday gifts from Black owned businesses. And stay safe while shopping this holiday season!! Don't forget your mask and stay sanitized.

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